As a Mexican-American born in Arizona, raised in Tennessee, and schooled in Colorado, I have traveled between states and countries asking questions and seeking adventure in the multi-dimensional world of visual art. Pursuing a BFA in digital design was a serendipitous step for me. It pushed my creativity in a contextual direction; a passion for design research and art history emerged from my studies.
My creative direction shifted towards branding, marketing, and UX design. I discovered the power of human-centered design and user interaction in driving a meaningful brand experience. While developing skills in digital and print design I remained rooted in traditional art expression, pursuing opportunities in gallery curation and art student's leagues.
When I am not designing brand materials in a local coffee shop you can find me studying global culture, practicing sustainable development, taking my beagle on outdoor adventures, expanding my plant collection, or learning about horticulture and urban gardens.
books I have read in 2020
The Bluest Eye | Toni Morrison
Positioning: The Battle for Your Mind | Al Reis & Jack Trout
Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea | Carl Nichols
1984 | George Orwell
Das Energi | Paul Williams
A Better Planet: 40 Big Ideas for a Sustainable Future | Daniel C. Esty